Hi! We’re HURR 👋

We’re building the global home for circular fashion.

We are a community of first-movers, committed to environmental responsibility, setting the tone for the next generation to follow.

How it all started…

Back in 2018, CEO Victoria Prew was struck by a home truth: fast fashion has created a demand for “newness” that has no place in a sustainable future. Something had to be done to remedy the bad habits of the industry.

A solution? Renting not buying. Getting women to rent instead, meant they could still get their kicks from the latest luxury trends and pieces, without burning a hole in their pocket or the planet.

From visiting lenders’ homes with camera in hand, to a desk at Google’s Startups Campus, to a pop-up in Selfridges, Victoria took an idea and made it a movement. HURR is now a tech-first platform with thousands of renters and lenders building a smart solution for fashion.

  • Community

    Whilst building HURR we’ve grown a community of like-minded people who share our love for circular fashion.

  • Sustainability

    When you rent or lend with us, you're helping to reduce fashion’s footprint - one rental at a time!

  • Service

    We obsess over service, building scalable products that provide the ultimate enjoyable experience.

Our Mission

We are the community-driven marketplace reinventing ownership. Evolving from a rental fashion platform, we are more than a way of dressing - we are a community of first-movers, committed to environmental responsibility, setting the tone for the next generation to follow.

  • WE LOVE

    Rental fashion is the next-big-thing - access what you want, when you want it.

  • WE KNOW

    Fashion is one of the most polluting industries in the world. We need to do something about it.

  • WE BELIEVE

    Everyone should be able to discover & enjoy fashion, just in a more circular way.